SupplyShift
Brand systems across product partnerships
A collection of focused brand and web engagements spanning logo evolution, a responsive partner library, partnership campaigns, and webinar creative.
Making the complex understandable.
SupplyShift needed to expand its ecosystem without fragmenting its identity. Each initiative had different stakeholders and channels, but all needed to feel like one credible sustainability platform.
Direction with hands-on depth.
I led discovery, advised on brand continuity, designed the visual systems, and developed responsive WordPress/PHP experiences where needed.
Designed to work beyond one screen.
I preserved the master emblem while extending the Essentials identity, created a reusable partner-library experience, and developed flexible co-branded systems for Verisk Maplecroft and webinar programs.
Evidence that the work moved things forward.
- A more consistent family of brand expressions
- Reusable responsive partner content
- Clearer co-branding across partnership campaigns
From thinking
to shipped work.
Process, systems, and final executions from the original case study.
