Case study · Marketing platform system
EverFi
A modular email system for distributed teams
I designed and developed a modular Marketo email system that gave teams flexibility without sacrificing brand consistency.
Design systemsEmail UXMarketoFront-end
System13 modules · 2 headers · 2 footers
PlatformMarketo
Making the complex understandable.
Different departments needed to create varied email campaigns quickly, but one-off layouts created inconsistency and made maintenance costly.
Direction with hands-on depth.
I ran stakeholder discovery and whiteboarding, translated needs into a flexible module architecture, explored visual directions, and built the production-ready system.
Designed to work beyond one screen.
Thirteen drag-and-drop modules, two headers, and two footers formed a scalable email toolkit that teams could recombine for different campaign needs while maintaining a shared visual language.
Evidence that the work moved things forward.
- 13 reusable drag-and-drop modules
- Cross-department flexibility
- Stronger brand consistency and easier maintenance
05 / Selected artifactsFrom thinking
From thinking
to shipped work.
Process, systems, and final executions from the original case study.
